The birth of Chérrie.

About 2 years ago I was struggling with PCOS and stress related hair loss. It took a toll on my confidence and I was willing to do anything to make my hair feel healthy again. I felt disconnected from my body and my hair. I wanted to create a loving ritual for myself that I could dedicate to healing my body and getting my spark back.

So I searched for a hair oil that would hydrate my hair without synthetic fragrances or filler ingredients & wouldn’t leave my hair feeling sticky and greasy. After trying so many products I found I always needed to compromise on something. I started to realise the 'clean' beauty industry was in fact not clean at all.

So I naively thought, well it can't be that hard to make the perfect hair oil... That lead to a year long journey of testing hundreds of different oils, extracts and formulas until I finally found a formula that felt like a love letter to my hair.


I thought of the name Chérrie from the French word 'Chérie' meaning 'dear' or 'darling' and the Cherry fruit. The fruit that inspired our signature ingredient.


Chérrie is rooted in ritual, beauty, integrity, romance and connection.

We believe our beauty rituals should support our health, not compromise it. They should help us feel radiant, not reliant on them. Because true beauty shouldn’t come at a cost of your health. It should feel like an act of devotion to yourself. I want all women out there to feel beautiful, cared for and worthy. Every part of Chérrie from the formula to the packaging is a love letter to women everywhere.

Thank you for being here.
Much love,
Lila - Founder of Chérrie x