The Importance Of Ritual

Finding beauty in the ordinary.

Rituals remind us to slow down and reconnect - to turn everyday moments into sacred acts of love. Whether it’s oiling your hair, making your bed, or sitting down in quiet meditation, these small acts become love letters to yourself helping you gently build self, your confidence and sense of self-worth.

When we start living romatisizing the simple things, we begin to find joy in the smallest moments - the warmth of morning light, the first sip of coffee, the scent of your favourite oil, the feeling of clean sheets against your skin. Each one becomes a soft reminder that you are worthy of care, of beauty, of peace. We believe living this way is the path to true happiness. Not always chasing the highs of life but finding beauty in the ordinary.

The Chérrie Ritual
The Chérrie Ritual is an invitation to slow down, to nurture, to fall back in love with yourself.

stillness
take 3 big deep breaths. set a soft intention
get comfy, light a candle if you have one. put on some soft music.

dispense
fill the dropper 2–3 times into your palm (fine hair: 1–2). warm the oil between hands.

massage
part hair in sections. using fingertips, massage the oil into your scalp in slow circular motions (2–3 minutes). release all the tension you hold in your scalp and neck.

through the lengths
glide remaining oil from mid-lengths to ends. comb through to evenly coat.

soak it in
leave for 1–4 hours (or overnight for deep repair). wrap in a silk scarf or use a silk pillowcase.

cleanse
emulsify with a little water, then shampoo; rinse well. condition if desired.

reveal
air-dry or style as usual: softer, shinier, hair and a more peaceful you.

thank you for being here, with love
chérrie x